The cool morning air. Days filled with sunshine. Carefree moments and endless mountain adventures ahead. 

Petrichor. Such a peculiar yet enchanting word, isn’t it? It captures the essence of rain meeting parched earth in a delicate dance of scents. But what about that fleeting moment when the last golden ray of summer sunlight kisses the freshly-cut alpine meadow hay? That’s a fragrance waiting to be named, waiting to be shared. Together, let’s unravel this aromatic mystery, let’s craft a word that encapsulates the magic of the South Tyrolean summer. It’s an experience meant to be felt in every fibre of your being, with every ounce of your soul. Will you join me in this fragrant adventure? 

It all began with the wanderers and the intrepid Alpinists. When the initial wave of ‘summer holidaymakers’ arrived in Val Senales, my transformation began. From a humble cobbler’s workshop to a sanctuary for mountain enthusiasts. If you’re curious to delve into the details of this evolution, you can read my entire journey here. Today, Val Senales is one of the European Hiking Villages, attracting nature lovers and sports enthusiasts with over 300 kilometres of hiking trails and South Tyrol’s largest nature park. Ötzi’s trails are also excellent and countless tours start right from my doorstep. Perhaps you’d fancy joining my hotel staff on a hike? For passionate bikers, Val Senales has plenty of challenges. MTB enthusiasts can venture into the nearby Val Venosta and road cycling aficionados will also find their own paradise. 

In 1900, the first people to come and stay with me were keen mountaineers. And then there were the others. Summer holidaymakers. People who wanted to enjoy the good life to the full, looking for relaxation, peace and quiet and simplicity. Lounging in the meadow with a good book. Exploring culture and cuisine in the company of good friends, lazing around and diving into cool waters. These things are especially good for people of today. Why not try it out for yourself and spend a few days with me in the Val Senales?

Why you may ask? Because there is no better way to immerse yourself in mountain nature than on foot. We have over 300 kilometres of hiking trails. The ancient paths, trails and tracks lead right up to the perpetual ice and into the heart of South Tyrol’s largest nature park. Are you in?

Our gift for every guest over the age of 6. With the ‘Museumobil Card’ guest ticket, you enjoy unlimited access to all regional trains, local buses and selected cable cars completely free of charge. Plus, you get single-admission ticket to some 90 South Tyrolean museums of your choice. The archeoParc in Madonna di Senales and the Messner Mountain Museum Juval are very close to me. Perhaps you’d also like to explore the world-famous Ötzi at the Archaeological Museum in Bolzano?

My hotel staff love hiking and are only too happy to join you on tours. Beyond the hiking trails, the South Tyrolean summer offers endless fun. Whether it’s climbing in the high ropes course, cycling, taking a leisurely ‘passeggiata’ through Merano or Bolzano, or embarking on discovery tours through the cultural treasures of our region. I’m excited to see what interests you most!

As an old farm, I’m allowed to say that Time has its own rhythm in South Tyrol. Every corner holds a piece of living history. Join us on a journey through time, all the way back to the life of the Iceman. Perhaps you’d like to feel like a nobleman or following in Reinhold Messner’s footsteps?